I recently spoke to Little Black Book about being creative within constraints, opportunities to make customers feel loved and why they don’t mind helpful use of their data.
As a company, we’re absolutely committed to the use of data across everything we do, so it was a great opportunity to see how other big brands tackle the same...
Recently, Joanna Penn, Armadillo Managing Director, was featured in a Shopify article discussing all things first-party data.
Customer journeys are becoming less linear, and competition can be internal as well as external – it’s adopting a performance mindset that ensures results.
There is a common misconception that brands need access to every data point imaginable to understand and market to their customers, but this simply isn’t true. You don’t need to...
Creative, being the use of imagination, and data, being fact and statistics, are typically seen as opposites. However, when combined, these opposites can create a more exciting and engaging user...
We’ve all had that moment when we have been talking about something with a friend and a few days later it appears on our screen – suddenly we’re convinced our...
Is marketing education preparing young talent properly for the future of our industry? Armadillo's Chris Thurling explores the issue and what we can all do to help fix it.