Author Archives for Natalie Howells

Magic Numbers: Natalie Howells on Letting the Data Inspire Creativity

November 9, 2022 3:25 pm Published by Natalie Howells Comments Off

I recently spoke to Little Black Book about being creative within constraints, opportunities to make customers feel loved and why they don’t mind helpful use of their data.

Does data diminish creativity?

August 15, 2022 5:04 pm Published by Natalie Howells Comments Off

As a company, we’re absolutely committed to the use of data across everything we do, so it was a great opportunity to see how other big brands tackle the same...