Our thoughts

How to energise creativity during lockdown

With home-working the new normal, how do you ensure you keep the creativity flowing for people who usually thrive on group contact for generating ideas....

Are you personalising or being personal in communications?

One of the most common misconceptions in marketing is that ‘personalisation’ and ‘being personal’ are the same thing. It’s an easy mistake to make, but they’re far from the same when it co...

What does a sensible, realistic return to work plan look like for us?

Post-lockdown – planning for your business’ road to recovery

As lockdown restrictions ease and businesses begin to open their doors once more, our Client Partner Jo Penn considers five things it is important to bear in mind for brands reassessing how to communi...

“Experiencing mental health issues is like your first car crash – rubbish but makes you a better driver”

This Mental Health Awareness week, Rob shares some of the things that have helped him over the last couple of months, as well as how he’s learnt to spot and dealt with some of the triggers....

Why we’re moving away from traditional performance management

Traditional goal-setting strategies reward ‘perfect’ performance, but a perfect result never comes from taking the risks that are necessary to push a company forward in a rapidly changing industry...

COVID-19 CRM email best practice

A quick glance at my inbox shows Coronavirus messaging is widely open to interpretation…...

Is the medium-term plan dead?

Managers must focus on short-term tasks and long-term business purpose...

How a crisis could create deeper agency-brand partnerships

COVID19 is changing everything in our lives, including our professional relationships....

Working as an Intern for Armadillo

Marketing Intern, Amelia Evans reflects on her time working at Armadillo....