It was summer 2020 when Armadillo first approached me to become their in-house coach. A summer in-between those awful lockdowns. A summer of great uncertainty for the entire world but a summer in whic...
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There is a common misconception that brands need access to every data point imaginable to understand and market to their customers, but this simply isn’t true. You don’t need to know your customer...
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Creative, being the use of imagination, and data, being fact and statistics, are typically seen as opposites. However, when combined, these opposites can create a more exciting and engaging user exper...
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We want to introduce you to the people who make Armadillo tick. So grab a coffee, settle back and say hello to Helena…...
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We want to introduce you to the people who make Armadillo tick. So grab a coffee, settle back and say hello to Anna…...
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We’ve all had that moment when we have been talking about something with a friend and a few days later it appears on our screen – suddenly we’re convinced our tech is listening to us. It’s...
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It’s a notion internationally recognised that career paths are not what they used to be. In the olden days, we started at the bottom of the ladder in one role and worked our way up it over 30 years....
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It truly is a tumultuous time. So much has changed in the past year and the dust is only now beginning to settle. Sure enough, it will be sent swirling again soon. I’m here to tell you that no matte...
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Working in an agency is exciting, and if you’re anything like me then there’s a good chance you would benefit from the switch too. Here are five reasons why going from client-side to agency might ...
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Is marketing education preparing young talent properly for the future of our industry? Armadillo’s Chris Thurling explores the issue and what we can all do to help fix it....
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