Our ideas

The DMA Awards: Measuring customer loyalty

How to measure and create success amid ambiguity

What separates the disruptive from the disrupted in competitive industries?...

How to ensure a frictionless customer experience

What level of friction will customers tolerate? Rob looks at how to bring customer experience to the forefront of design....

Act fast or risk being sidelined – 3 key focuses for agencies to thrive post-covid

What do agencies need to do to avoid being left behind? Armadillo Chairman, Chris Thurling outlines three key focuses for agencies to thrive post-pandemic....

How to energise creativity during lockdown

With home-working the new normal, how do you ensure you keep the creativity flowing for people who usually thrive on group contact for generating ideas....

Are you personalising or being personal in communications?

One of the most common misconceptions in marketing is that ‘personalisation’ and ‘being personal’ are the same thing. It’s an easy mistake to make, but they’re far from the same when it co...

What does a sensible, realistic return to work plan look like for us?

Post-lockdown – planning for your business’ road to recovery

As lockdown restrictions ease and businesses begin to open their doors once more, our Client Partner Jo Penn considers five things it is important to bear in mind for brands reassessing how to communi...

“Experiencing mental health issues is like your first car crash – rubbish but makes you a better driver”

This Mental Health Awareness week, Rob shares some of the things that have helped him over the last couple of months, as well as how he’s learnt to spot and dealt with some of the triggers....

Why we’re moving away from traditional performance management

Traditional goal-setting strategies reward ‘perfect’ performance, but a perfect result never comes from taking the risks that are necessary to push a company forward in a rapidly changing industry...