Introducing our new Armadillo board line up
August 25, 2022 10:32 am Comments Off on Introducing our new Armadillo board line upWe’re pleased to officially welcome Joanna Penn, Managing Director, to the Armadillo board of directors.
Author Archives for Armadillo
Solving the Talent Problem
July 28, 2022 5:30 pm Comments Off on Solving the Talent ProblemOur Head of People & Talent, Jo Hatton was recently asked by Candid Platform about what agencies can do to attract and retain the best people.
Armadillo and Cunard ‘Wow’ Guests with Queen Anne Direct Mail Campaign
July 1, 2022 3:29 pm Comments Off on Armadillo and Cunard ‘Wow’ Guests with Queen Anne Direct Mail CampaignTo promote the launch of Cunard’s newest Ship, the Queen Anne, we crafted an exquisite Direct Mail pack for guests exemplifying the grandeur that you would expect from Cunard.
Why Performance Marketing without a Performance Mindset isn’t Enough in 2022
May 27, 2022 1:01 pm Comments Off on Why Performance Marketing without a Performance Mindset isn’t Enough in 2022Customer journeys are becoming less linear, and competition can be internal as well as external – it’s adopting a performance mindset that ensures results.
Armadillo Board Members Qualified with the Institute of Directors
May 25, 2022 11:51 am Comments Off on Armadillo Board Members Qualified with the Institute of DirectorsCongratulations to our CFO, Andy Brown, and Chairman, Chris Thurling, who have both qualified with the Institute of Directors as Chartered Directors.
Is The Future Of CRM Creativity Artificial?
December 20, 2021 11:30 am Comments Off on Is The Future Of CRM Creativity Artificial?When we read the word ‘future’, a few obvious things come to mind: robots, automation, sci-fi inspired machinery and absolutely no jobs.
Three vital insights from a year of in-house coaching
December 1, 2021 9:33 am Comments Off on Three vital insights from a year of in-house coachingIt was summer 2020 when Armadillo first approached me to become their in-house coach. A summer in-between those awful lockdowns. A summer of great uncertainty for the entire world but...
Suits and Creatives: changing departments in Adland
October 7, 2021 9:47 am Comments Off on Suits and Creatives: changing departments in AdlandIt’s a notion internationally recognised that career paths are not what they used to be. In the olden days, we started at the bottom of the ladder in one role...
Seizing control of your career in a post-pandemic world
September 30, 2021 8:00 am Comments Off on Seizing control of your career in a post-pandemic worldIt truly is a tumultuous time. So much has changed in the past year and the dust is only now beginning to settle. Sure enough, it will be sent swirling...
Launching through email: using robust testing to inform all other media
July 21, 2021 12:28 pm Comments Off on Launching through email: using robust testing to inform all other mediaWe’ve been working as the CRM partner for McDonald’s for over a decade now. Recently, McDonald’s launched McDelivery – meals delivered straight to your doorstep – as a service on its My McDonald’s...