What does CRM mean to Armadillo Employees?
We asked our people what CRM means to them, to discover what they think of what we do and how it works...
May 31, 2023
Tag Archive: data
May 31, 2023
The Art of Account Management: Jeremy Bourton on Having a Creative Input without Being Creative
Jeremy Bourton on building relationships, finding ways to connect and utilising your skills.
April 18, 2023
Armadillo upweights data and insight with two senior hires
CRM specialist Armadillo welcomes two data heavyweights into its team in the form of Lucy Darbon, Data Strategy Director, and Andrew Sargent, Head of Insight and Analytics.
April 13, 2023
Data is people in disguise
I recently wrote about how data and creativity work together. When I shared that post on LinkedIn, one of the comments from someone in my network really struck me.
February 10, 2023
Magic Numbers: Natalie Howells on letting the data inspire creativity
I recently spoke to Little Black Book about being creative within constraints, opportunities to make customers feel loved and why they don’t mind helpful use of their data.
November 9, 2022
Does data diminish creativity?
As a company, we’re absolutely committed to the use of data across everything we do, so it was a great opportunity to see how other big brands tackle the same...
August 15, 2022
Targeting audiences in a cookieless world
Recently, Joanna Penn, Armadillo Managing Director, was featured in a Shopify article discussing all things first-party data.
August 10, 2022
Why performance marketing without a performance mindset isn’t enough
Customer journeys are becoming less linear, and competition can be internal as well as external – it’s adopting a performance mindset that ensures results.
May 27, 2022
Privacy by design
There is a common misconception that brands need access to every data point imaginable to understand and market to their customers, but this simply isn’t true. You don’t need to...
November 24, 2021
Aligning creative and data for improved customer experience
Creative, being the use of imagination, and data, being fact and statistics, are typically seen as opposites. However, when combined, these opposites can create a more exciting and engaging user...
November 3, 2021