Keeping your customer engaged in-email
The days of sending boring static emails have passed. There's a lot more you can put in an email to keep your customers engaged, while having a fun experience at the same time.
July 29, 2021
Tag Archive: email
July 29, 2021
Launching through email: using robust testing to inform all other media
We’ve been working as the CRM partner for McDonald’s for over a decade now.
July 21, 2021
Email carousels: more opportunity for engagement
An increasingly popular method trending in emails is the use of carousels.
May 23, 2021
Developing a customer loyalty program that works
Encouraging existing customers to be loyal to your brand is a no-brainer. So, how do you create a strategy and a proposition today that builds customer loyalty and collects profitable...
April 13, 2021
3 things brands should consider about mobile
Rob Pellow, Innovation Director, explores three things to consider when maximising your customers’ mobile experience.
January 29, 2021
Is now the time for companies to invest in automation?
Nicholas Blake-Steele, our Director of Technology, investigates the pros and cons of investing in automation.
January 6, 2021
How to ensure a frictionless customer experience
What level of friction will customers tolerate? Rob looks at how to bring customer experience to the forefront of design.
Are you personalising or being personal in communications?
One of the most common misconceptions in marketing is that ‘personalisation’ and ‘being personal’ are the same thing. It’s an easy mistake to make, but they’re far from the same...
COVID-19 CRM email best practice
A quick glance at my inbox shows Coronavirus messaging is widely open to interpretation…
Data and the coronavirus crisis – what you need to know
Almost everything we do has been affected by Covid-19 – the way we use customer data is no exception.