August 16, 2023 4:28 pm
Published by Rob Pellow
Personalization is the zenith of modern marketing, delivering us all better customer experiences, higher conversion rates and increased loyalty. Or is it?
August 11, 2021 9:00 am
Published by Rob Pellow
Innovation: it’s a word that gets thrown around a lot, but when it comes down to it, innovation is a key part of business growth and development.
August 5, 2021 9:00 am
Published by Rob Pellow
Almost a decade and a half after the debut of the iPhone, does your brand actually need an app, when an excellent mobile website might do the same job?
May 4, 2021 11:19 am
Published by Rob Pellow
A customer journey map visually brings your customers’ journeys to life, making it much easier to see how their experiences flow across your brands’ touchpoints. Armadillo Innovation Director, Rob Pellow,...
September 4, 2020 9:17 am
Published by Rob Pellow
What level of friction will customers tolerate? Rob looks at how to bring customer experience to the forefront of design.
May 22, 2020 2:30 pm
Published by Rob Pellow
This Mental Health Awareness week, Rob shares some of the things that have helped him over the last couple of months, as well as how he’s learnt to spot and...
May 15, 2020 4:06 pm
Published by Rob Pellow
A quick glance at my inbox shows Coronavirus messaging is widely open to interpretation…
April 8, 2020 3:53 pm
Published by Rob Pellow
Here are five ways you can bring a bit of colour and timbre to your emails.
January 9, 2020 3:18 pm
Published by Rob Pellow
This year, I’m not going to predict. I’m going to hope. I’m hoping that we can revive the true meaning of innovation and start using email effectively again.
May 14, 2019 5:00 pm
Published by Rob Pellow
This week is Mental Health Awareness Week, so what better time to kick off my fundraising efforts for Mind, the mental health charity.