Personalization is the zenith of modern marketing, delivering us all better customer experiences, higher conversion rates and increased loyalty. Or is it?
Author Archives for Rob Pellow
Innovation: it’s a word that gets thrown around a lot, but when it comes down to it, innovation is a key part of business growth and development.
Almost a decade and a half after the debut of the iPhone, does your brand actually need an app, when an excellent mobile website might do the same job?
A customer journey map visually brings your customers’ journeys to life, making it much easier to see how their experiences flow across your brands’ touchpoints. Armadillo Innovation Director, Rob Pellow,...
What level of friction will customers tolerate? Rob looks at how to bring customer experience to the forefront of design.
“Experiencing mental health issues is like your first car crash – rubbish but makes you a better driver”May 22, 2020 2:30 pm Leave your thoughts
This Mental Health Awareness week, Rob shares some of the things that have helped him over the last couple of months, as well as how he’s learnt to spot and...
A quick glance at my inbox shows Coronavirus messaging is widely open to interpretation…
Here are five ways you can bring a bit of colour and timbre to your emails.
This year, I’m not going to predict. I’m going to hope. I’m hoping that we can revive the true meaning of innovation and start using email effectively again.
This week is Mental Health Awareness Week, so what better time to kick off my fundraising efforts for Mind, the mental health charity.