Author Archives for Rob Pellow

Embracing OKR Culture to Encourage Innovation

August 11, 2021 9:00 am Published by Comments Off on Embracing OKR Culture to Encourage Innovation

Innovation: it’s a word that gets thrown around a lot, but when it comes down to it, innovation is a key part of business growth and development. In many ways,...


The ultimate guide to customer journey mapping

May 4, 2021 11:19 am Published by Comments Off on The ultimate guide to customer journey mapping

A customer journey map visually brings your customers’ journeys to life, making it much easier to see how their experiences flow across your brands’ touchpoints. Armadillo Innovation Director, Rob Pellow,...