I recently spoke to Little Black Book about being creative within constraints, opportunities to make customers feel loved and why they don’t mind helpful use of their data.
As a company, we’re absolutely committed to the use of data across everything we do, so it was a great opportunity to see how other big brands tackle the same...
Creative, being the use of imagination, and data, being fact and statistics, are typically seen as opposites. However, when combined, these opposites can create a more exciting and engaging user...