Why performance marketing without a performance mindset isn’t enough
Customer journeys are becoming less linear, and competition can be internal as well as external – it’s adopting a performance mindset that ensures results.
May 27, 2022
Tag Archive: marketing
May 27, 2022
Making marketing education fit for the future
Is marketing education preparing young talent properly for the future of our industry? Armadillo's Chris Thurling explores the issue and what we can all do to help fix it.
September 15, 2021
5 Ways to Make Remote Onboarding Work for your Marketing Team
I joined Armadillo in November of 2020, very much in the thick of pandemic stress and lockdowns.
July 13, 2021
Choosing your marketing agency
Recently, Armadillo Chairman, Chris Thurling, spoke to South West Business Insider on the topic of choosing your marketing agency.
April 26, 2021
Working as an Intern for Armadillo
Marketing Intern, Amelia Evans reflects on her time working at Armadillo.
Are marketers right to turn their backs on personalisation?
Our new Senior Strategist, Nick Beevors was recently asked by Campaign to give his thoughts on whether marketers are right to turn their back on personalisation.
Armadillo Asks: Sophy Wells
We want to introduce you to the people who make Armadillo tick. So grab a coffee, settle back and say hello to Sophy…
User Generated Content: The most powerful content marketing of all time?
We have all contributed to some form of User Generated Content (UGC) – blogs, tweets, digital images/videos and reviews are all examples, perhaps we have done this without even knowing. Marketing is...