Consumer data is an enormously important asset for today’s marketers, whether they’re working for a start-up or an established brand. But consumers are increasingly suspicious of where and how their...
Author Archives for Nick Beevors
In this time of crisis, effective CRM will help brands forge stronger bonds with people without any product changing hands.
Our new Senior Strategist, Nick Beevors was recently asked by Campaign to give his thoughts on whether marketers are right to turn their back on personalisation.