Creative

How can we harness AI creativity in CRM?

AI is here and it’s not going away. How can we harness its power while maintaining the human c

Personalisation tells people what they already know; relevance makes it meaningful

Personalization is the zenith of modern marketing, delivering us all better customer experiences, hi

Being inspired by those we hope to inspire

We’re proud to be involved in the Bristol Creative Industries Internship Programme, alongside soci

Data is people in disguise

I recently wrote about how data and creativity work together. When I shared that post on LinkedIn, o

Magic Numbers: Natalie Howells on letting the data inspire creativity

I recently spoke to Little Black Book about being creative within constraints, opportunities to make

Does data diminish creativity?

As a company, we’re absolutely committed to the use of data across everything we do, so it was a g

Armadillo and Cunard wow guests with Queen Anne direct mail campaign

To promote the launch of Cunard’s newest Ship, the Queen Anne, we crafted an exquisite Direct Mail

Aligning creative and data for improved customer experience

Creative, being the use of imagination, and data, being fact and statistics, are typically seen as o

Growing Your Business? Mind Your Language

Heads together, miles apart: concepting remotely

When home working began during the first lockdown back in March, Carolyn was worried that the easy,