How can we harness AI creativity in CRM?
January 17, 2024 1:44 pm Comments Off on How can we harness AI creativity in CRM?AI is here and it’s not going away. How can we harness its power while maintaining the human connection that’s vital to CRM?
Author Archives for Natalie Howells
Data is people in disguise
February 10, 2023 11:54 am Comments Off on Data is people in disguiseI recently wrote about how data and creativity work together. When I shared that post on LinkedIn, one of the comments from someone in my network really struck me.
Magic Numbers: Natalie Howells on letting the data inspire creativity
November 9, 2022 3:25 pm Comments Off on Magic Numbers: Natalie Howells on letting the data inspire creativityI recently spoke to Little Black Book about being creative within constraints, opportunities to make customers feel loved and why they don’t mind helpful use of their data.
Does data diminish creativity?
August 15, 2022 5:04 pm Comments Off on Does data diminish creativity?As a company, we’re absolutely committed to the use of data across everything we do, so it was a great opportunity to see how other big brands tackle the same...