Armadillo shortlisted for Brave Awards

We’re thrilled to be shortlisted with McDonald’s for The Marketing Society Brave Awards in the Relationship Marketing category.

…bravery makes us better as individuals, as leaders and as an industry; it pushes us to challenge our thinking, to seek out creative solutions and recognise the humanity in our industry’

Gemma Greaves, The Marketing Society


We’ve worked on the MONOPOLY at McDonald’s campaign for the past 9 years, with every year proving more successful than the last.

Our challenge was therefore to take risks to ensure we made this year even better. To communicate that winning feeling, we needed to be brave with our approach.


To read more about what we did for this campaign head to our work