A multiple Iron Man athlete, two avid cyclists, a gym fanatic and a 10k addict. Could the men in the Armadillo CRM office be providing the perfect example of how to exercise to while balancing a working life, a family life and a social life?

Week commencing the 11th of June is Men’s Health Week and this year, there is an emphasis on diabetes. The UK Chief Medical Officers’ guidelines state that physical activity can reduce your chance of Type 2 diabetes by up to 40%, as well as reduce the risk of cardiovascular disease, cancer, joint and back pain, depression and dementia. The Armadillo team show how healthy living can fit around work.

Armadillo, a Bristol-based business specialising in creating and implementing innovative customer journeys for big brand names such as McDonald’s, hotels.com and Disney, are taking it in their stride to promote and influence others to stay happy and healthy by being as active as possible. In a year, the team travel over four and a half thousand miles either on foot or by bike, all in the name of exercise and wellness.

James Ray, our CEO commented, “Not only does exercise make me feel good about myself and keep my body strong, it focusses my mind away from the working day and the stress that it may bring. Cycling is a passion of mine, in a year I must cycle well over 500 miles. I love the challenge and the feeling of accomplishment at the end of it all, so much so, that I have roped Iron Man athlete and colleague, Chris Newton, to take part in the Dragon Ride L’Etape Wales. Together we’ll be cycling a grand total of 553 miles together in Armadillo kit!”

Our CSD, Steve Jefferys added, “While we may all feel invincible at times, unfortunately we’re not. If we’re not mindful of our physical wellbeing, health problems like diabetes can creep up on us and change our lives dramatically, especially in sedentary desk jobs where there’s a biscuit tin at arms reach. By dedicating just half an hour each day to a brisk walk during your lunch hour or, a gentle jog after work to help brush away the cobwebs of the day’s stress can be a great way to get active and reduce those health risks.”

Many health issues can arise in the workplace, especially for men as they are more prone to problems like diabetes, cardiovascular disease and depression which, can all stem from inactive desk jobs and high levels of stress. The Armadillo office, however, is debunking the myths that it is hard to strike a balance between a healthy life and a busy life.

Whether it’s for a mental break or a physical challenge, the men in Armadillo CRM’s office are true advocates for first-rate male health and wellbeing.