![](https://cdn.armadillocrm.com/wp-content/uploads/2020/11/emily_new-2-150x150.jpg)
Author Archives for Emily Sowden
![](https://cdn.armadillocrm.com/wp-content/uploads/2020/11/emily_new-2-150x150.jpg)
![Are you being personalised or personal in your communications?](https://cdn.armadillocrm.com/wp-content/uploads/2020/07/Emily-blog-120x120.jpg)
Are you personalising or being personal in communications?
July 14, 2020 12:02 pm Leave your thoughtsOne of the most common misconceptions in marketing is that ‘personalisation’ and ‘being personal’ are the same thing. It’s an easy mistake to make, but they’re far from the same...