Armadillo wins gold for McDonald’s work at DMA Awards 2018

A big night for us last night as we took the top spot for our McDonald’s campaign at the DMA Awards 2018. We won the ‘Best Use of Email’ category for Monopoly Wiiiin!, beating off four other entrants at the ceremony in London.

The winning Monopoly Wiiiin! email campaign saw unprecedented results for the brand in the channel, encouraging an incremental 400,000 players to the online game; a 10% conversion rate which equated to 13% of the entire promotion traffic across all channels.

The DMA Awards are the annual best in class awards covering all areas of direct marketing across the UK.

Our CEO, James Ray, said: “To win gold at the prestigious DMA Awards has topped off a brilliant year for our McDonald’s UK CRM work. To see email as such a driving force in McDonald’s’ biggest annual promotion is fantastic and credit to the hard work the team does in partnership with the brand.