Armadillo Asks: Helena Nilsson

We want to introduce you to the people who make Armadillo tick. So grab a coffee, settle back and say hello to Helena…


Name? Helena

Job title? Account Manager

Date joined Armadillo? 26th July 2021


What’s your biggest achievement (personal or professional)?

I ran London Marathon this year, which is something I never thought I’d be able to do!


What are some small things that make your day better?

Getting some fresh air, even if it’s just for 5 minutes. Starting the day with freshly ground coffee.


Tell us something about you that might surprise us.

My family are Swedish but I was born in Wales and have never lived in Sweden, so 5 years ago I moved there for a few months and got a couple of part-time jobs so I could spend some time with family and brush up on my Swedish


If you were stuck on a desert island, which book, film and album would you take?

Book – it would have to be an easy read and something uplifting. I recently read Matt Haig’s The Midnight Library and really enjoyed it, so maybe that. Or something spiritual like Eckhart Tolle The Power of Now. Film – How to lose a guy in 10 days. Album – tough one! Anything I could dance to. Probably a NOW compilation album from the ’90s.

What inspires you?

People who are passionate about what they do. I like listening to people talk about something they’re passionate about, even if I don’t really get it myself!

What’s the best piece of advice you’ve ever been given?

To take a mindful pause. It’s so easy to react to things too quickly, and usually, it’s our reaction to a situation rather than the situation itself which makes something good or bad. Taking a moment can change everything.

If you won the lottery tomorrow, what would you do?

Buy a house, as winning the lottery is probably the only way to get on the property ladder! Then I’d go on holiday to get over the stress of moving.

What’s your favourite quote?

Somewhere inside all of us is the power to change the world.

What stat for your life would you most like to see?

How much peanut butter I’ve eaten/money I’ve spent on the stuff.

What songs have you completely memorised?

Blue – All Rise. No idea why

If you could turn any activity into an Olympic sport, what would you have a good chance at winning a medal for?

Netflix binge marathons

If you were a superhero, what would your superpower be?

Teleportation or flying – I’d like to be able to travel without a carbon footprint!

What and where is Bristol’s hidden gem?

I don’t live in Bristol, but if you find any good ones, let me know!

Describe what you do in 10 words or less.

Work closely with clients and colleagues to deliver exciting comms.

How would you describe what Armadillo does?

Create and deliver innovative comms and drive great ROI by harnessing the power of data.

What are the three best things about working at Armadillo?

The people, the thought that goes into every piece of work, and seeing the results

What do you like most about your job?

Pretty much the three things listed above!