Armadillo Asks: Emily Sowden

We want to introduce you to the people who make Armadillo tick. So grab a coffee, settle back and say hello to Emily…

Name: Emily Sowden
Job Title: Junior Copywriter
Joined Armadillo: July 2019

What’s your biggest achievement?
To always keep going, no matter how badly I’ve wanted to give up.

What’s the best piece of advice you’ve ever been given?
To write like you’re trying to describe something to your grandmother – completely helped me to understand how to cut down waffle and keep things succinct.

Describe what you do in less than 10 words
A shepherd of words, creating convincing sentences from 26 letters.

What do you like most about your job?
On a more serious note, being able to work with words is, simply, the thing I love most. I find the psychology of language a fascinating subject, especially when used in advertising and marketing, and writing is one of my greatest joys.

What’s the most interesting thing you’ve ever done?
Published a mediocre YA fantasy book. It was fun to write and was received pretty well by those who read it. It’s not accessible at the moment, but in the future I’ll likely re-publish it along with its sequels.

Tell us something about you that might surprise us.
I can’t ride a bike, like, at all.

If you won the lottery tomorrow, what would you do?
Be gross and sensible, putting most into savings for the future, paying back my parents for all they’ve done for me, treating my partner to something nice, investing in local animal shelters, and MAYBE doing something fun for myself. Ugh, so adult.

In another life, I’m pretty sure I was…
A happy little spinster who provided baked goods for her village and lived simply, surrounded by cats, goats, chickens, and maybe a cow.

What did you want to be when you were a child?
It flip-flopped between being a landscape gardener or a wedding dress designer which, through the eyes of a ten-year-old, is a bit of a change from the usual ‘fireman’ or ‘astronaut’.

What inspires you?
Everything, really. Music, video games, going out for a walk, and even being a little creep and listening to conversations on the bus.

If you could turn any activity into an Olympic sport, what would you have a good chance at winning a medal for?
Air Hockey – I don’t think I’m very good at much in this world, but Air Hockey is my jam.


How would you describe what Armadillo does?
As an expert in CRM, Armadillo helps clients to unlock their marketing potential by evaluating briefs and digging deeper into their wants and needs.

What could you give a 20-minute presentation on with absolutely no preparation?
The majesty of Stardew Valley, the incredible accessibility of The Legend of Zelda: Breath of the Wild, or the importance of finer details in The Witcher 3 – I could easily chat for over an hour about any of these.

Emily’s favourite quote, from J.R.R. Tolkien:

If more of us valued food and cheer and song above hoarded gold, it would be a merrier world.

What are the three best things about working at Armadillo?

  • Cracking office with a good location
  • Super friendly and incredibly talented team
  • Relaxed, yet professional, environment which doesn’t restrict the way you like to work (within reason, obvs)

What are your favourite restaurants and bars in Bristol?
I’m still pretty new to Bristol, but there’s such a huge choice of high quality and unique restaurants and bars. Some of my favourites are Pasture (for birthdays or celebrations), The Bristolian (which does the BEST veggie sausages), Full Court Press (which does amazing coffee), and Finzels Reach Street Market on Fridays (for some of the most delicious food you’ve ever eaten).


Interested in what Emily’s got to say? Follow her on Instagram and Twitter.

Want to hear more from Armadillo? You can follow us on LinkedIn, Instagram and Twitter too.

If you want to dig a little deeper into the people at Armadillo head back to our blog for more Armadillo Asks.