Armadillo Asks: Charlie Bulmer

We want to introduce you to the people who make Armadillo tick. So grab a coffee, settle back and say hello to Charlie…


Name: Charlie Bulmer.

Job title: Conceptual Copywriter

Date joined Armadillo: 26 March 2021


What’s your biggest achievement (personal or professional)?

Professionally, being nominated at D&AD New Blood.

Personally, scoring from the halfway line during a football match.


What are some small things that make your day better? 

Sunshine and lager.


Tell us something about you that might surprise us. 

Sometimes I eat butter on Weetabix (my Grandma’s ‘recipe’).


If you were stuck on a desert island, which book, film and album would you take?

Harry Potter (any/all)


Definitely Maybe (Oasis)


What inspires you?

Small-scale creativity. Innovative solutions, clever ideas and cute/funny answers to everyday problems.

And working with talented/passionate people – very invigorating.


What’s the best piece of advice you’ve ever been given?

You’re only as good as your last job.


If you won the lottery tomorrow, what would you do? 

Let my parents retire, and buy myself a ski chalet.


What’s your favourite quote?

People who are busy will always be average.


What’s something you’ve been meaning to try but just haven’t gotten around to it?



What stat for your life would you most like to see?

How much money I would have if I bothered to keep all my change.


What songs have you completely memorised?

The intro to Arctic Monkeys’ ‘From the Ritz to the Rubble’ is probably the best: (Last night these two bouncers…)


If you could turn any activity into an Olympic sport, what would you have a good chance at winning a medal for?

Saying ‘Ey up’ or ‘Now then’ to people.


What have you only recently formed an opinion about?

European Super Leagues


In another life, I’m pretty sure I was a… 



If you were a superhero, what would your superpower be?



What is your favourite word in the English language, and why?

Squidgy; it’s fun to say.


What and where is Bristol’s hidden gem?

There are some cracking old pubs knocking around. If you see one that looks a bit rough, it’s probably absolute quality. (In my rural opinion).


What did you want to be when you were a child? 

England striker.


Describe what you do in 10 words of less

Write creatively and concisely.


How would you describe what Armadillo does?

We create campaigns that not only deliver fantastic results/return on investment, but also provide the platform for further campaigns to deliver even more fantastic results/return on investment.


What are the three best things about working at Armadillo?

The people, the brands, and the opportunity to make great work and see how it performs.


What do you like most about your job?

For me, writing is just a vehicle for creativity. But it’s the best one, because there is room for creative expression in every element of copywriting at an agency.


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If you want to dig a little deeper into the people at Armadillo head back to our blog for more Armadillo Asks.