Different thinking.
Delivered at pace.
At Armadillo, we create the freedom for our teams to think differently, solving each challenge through the right blend of strategic insight, data expertise, martech solutions, and creative thinking.
We specialise in unlocking the untapped potential of your martech systems and accelerating personalised marketing at scale. And we create CRM campaigns, journeys and programmes that deliver exceptional customer experiences and commercial growth – all implemented at pace.
Capabilities that grow customer value
- CEP expertise and consultancy
- CEP multi-channel campaign execution and automation
- Front end development for campaign channels
- Technical solutions
- CRM, customer and data strategy creation
- Customer journey, lifecycle and CX planning
- Comms planning and CRM campaign planning
- Loyalty programme strategy and design
- Conceptual creativity and origination
- UX planning and UI design
- Multi-channel design and content creation
- Creative copywriting and dedicated animation
- Campaign activation
- Audience insights and segmentation
- AI and predictive modelling
- Programme and campaign measurement
- Business casing and forecasting
Our martech partners
Our capability to unlock potential from martech comes from partnerships and experience with the industry’s leading technology providers.
Our people
Meet the CRM specialists that lead our talented teams and drive us towards our mission: to give our clients the advantage.
Joanna Penn
Managing Director
James Ray
CEO
Andy Brown
Chief Financial Officer
Chris Thurling
Chairman
Lauren Ashwell
Client Service Director
Nick Beevors
Head of Strategy
Hannah Waters
Executive Creative Director
Rob Pellow
Executive Technical Director
Kylie Watson
Operations Director
