We’re delighted to have picked up 5 awards at this year’s Data and Marketing Association (DMA) Awards.

With a focus on strategy, creative and results, these awards really showcase work that’s not only brilliant, but also effective. So we’re proud that our teams’ hard work has been recognised.

Gold – Best Use of Email – The Always-On Lifecycle Programme

Gold – Customer Journey – The Always-On Lifecycle Programme

Silver – Customer Programme – The Always-On Lifecycle Programme

Silver – Best Use of Email – The Disney Fanbase Builder

Bronze – Marketing Automation – The Always-On Lifecycle Programme

 

 

Our Gold-winning McDonald’s Lifecycle campaign brings over 13,000 elements together to create hyper-personalised journeys for every customer. Across different stages of the customer’s relationship with McDonald’s, they get bespoke, relevant, and engaging content.

The result? A 32:1 ROI, which will only increase as these are always-on comms. Plus, a 59% win-back conversion rate, bringing lapsed and at-risk customers back into the fold.

 

Our Silver-winning Disney Fandom Builder was designed to expand fans’ horizons, taking them beyond the single product, show, or holiday that brought them to the brand. With targeted ‘next best category’ segmentation, we immersed fans in thematic, holistic comms that featured more areas of The Walt Disney Company that we knew they’d love.

The result was a massive 69% increase in fans purchasing across multiple categories, not to mention a whopping 160% increase in incremental revenue from the programme, compared to the previous year.