Who we are

At Armadillo we’re a happy team, but we take what we do seriously.

We bring a mixture of big agency experience, fresh innovative minds and a helpful manner to the table. Clients like what we do and the way we do things, and we’re proud to say the results have earnt us the respect of our industry.

James Ray

Does whatever it takes to set our people, our agency and our clients up for success.

James Ray

CEO

Chris Thurling

Leads the Board and steers the course of the company. Yet still always has time for a chat.

Chris Thurling

Chairman

Andy Brown

Grows the business responsibly alongside the Board of Directors. He’s known for telling it straight.

Andy Brown

Chief Financial Officer

Ann Hiatt

Enjoys bringing out the talents of those around her. Her tales of Google and Amazon keep us enthralled.

Ann Hiatt

Non-Executive Director

Joanna Penn

Pushes the boundaries of CRM together with an iconic brand to prove its value. Very energetic and a total foodie.

Joanna Penn

Managing Director

Alex Hale

Helps shape change in the workplace. Empathetic, quick to resolve issues, and loves rollercoasters.

Alex Hale

HR Advisor

Alex Mills

Knows everything there is to know about campaign deployment. Tests un-released video games in his spare time.

Alex Mills

Digital Operations Manager

Amy Hurd

Makes sure the right messages reach the right people at the right time. Once drove a motorbike across Vietnam.

Amy Hurd

Campaign Manager

Becky Howell

Delivers work that makes clients (and us) proud. Determined, focused, direct… and lots of fun.

Becky Howell

Account Director

Charlie Bulmer

Hailing from the north, our king of concepts knows his way around words – whether that’s creative copywriting or Oasis lyrics.

Charlie Bulmer

Conceptual Copywriter

Charline Wang

Has a direct impact on the bottom line through email marketing. Fave place is her family cabin in Trysil, Norway!

Charline Wang

Campaign Executive

Chloe Cottle-Watkins

Our Talent Partner has an eye for ability and her finger on the pulse of progression – both for the people she finds and the agency she represents.

Chloe Cottle-Watkins

Talent Partner

Emma Watson

Emma Watson

Client Partner

Hannah Waters

Relentless in her quest for brilliance. Obsessed with the detail. Also loves a bargain.

Hannah Waters

Creative Director

Hiba Fares

Collector of figurines and a great friend of felines, our Digital Designer is always on hand to expand her portfolio of talents – and push Disney creative to new heights.

Hiba Fares

Digital Designer

Holly Sorensen

Tames numbers, masters finances, and loves being part of a caring team. Also an Armadillo knowledge bank.

Holly Sorensen

Finance Manager

Jacqueline Reardon

Inspires and challenges the marketing community through sharing Armadillo’s ideas. She’s also a trained florist.

Jacqueline Reardon

Marketing Manager

Jeremy Bourton

Happy to help people who need it. Part of our DMA award-winning Monopoly campaign team. Keen cook, star baker.

Jeremy Bourton

Senior Account Manager

Lucy Roberts

No challenge is too great for our Account Executive, whether it’s diving through the sky, running long distance races or producing brilliant work for Disney.

Lucy Roberts

Disney Account Executive

Luke Collins

Finds creative pathways for client briefs to deliver excellent customer experiences (and results). Loves games and music.

Luke Collins

CRM Campaign Planner

Megan O'Keeffe

Living her Disney dream with a keen eye for detail, watch out for our high-flying (in an aerial hoop) Account Manager, Megan!

Megan O’Keeffe

Account Manager

Nancy Seogalutze

Collaborates with teams and clients to nail the brief and deliver work we’re all proud of.

Nancy Seogalutze

Account Director

Nicholas Blake-Steele

Solves client data problems by programming custom software. Part of our DMA award-winning Monopoly campaign team.

Nicholas Blake-Steele

Director of Technology

Nick Beevors

Finds game-changing insights which help build powerful ideas. He’s an IPA Gold winner, too.

Nick Beevors

Strategy Director

Rachel Pyke

Works with other like-minded people to help develop a global brand. Plus, she’s a total travel bug.

Rachel Pyke

Producer

Rob Pellow

Always positive, seriously knowledgeable and brilliant fun. Rob makes the complex simple.

Rob Pellow

Innovation Director

Shirley Teh

Shirley Teh

Digital Designer

Steve Brailey

Ringmaster of new email technology, interactivity maverick, problem solver and father of cats.

Steve Brailey

Digital Development Lead

Steph Dearing

Explores what can be done in email using interactive and engaging elements – plus some really clever coding.

Steph Dearing

Digital Developer

Will Barnes

Master of creation. Got an idea? He’ll bring it to life. Designed a huge wall mural for MINI, and a self-confessed klutz.

Will Barnes

Digital Art Director

Yusuf Muhammad

Tests Adobe Campaign’s limits and brings data to life. Once jumped out of a plane over Dubai.

Yusuf Muhammad

Principal Campaign Manager

Join us

We’re always on the look out for great talent so if you’re interested in working at Armadillo, please send us your details and your portfolio or CV to jobs@armadillocrm.com.