I was recently asked to share my thoughts on how we’re helping our clients clearly communicate the benefit to customers of sharing their data.

“It’s not about grabbing data at any cost but getting the customer to give it to you willingly; businesses need to be confident in their value proposition and be clear about how data feeds into that proposition.”

“Brands can succeed in asking for and getting customer data if they demonstrate at every point – when it is being captured and when they use the data – that the consumer will get real value, such as sharing data in exchange for entertaining news and information.”

You can read the full article at Raconteur

How are you ensuring your data collection and use is transparent at every point and benefits the customer?