Our ideas

COVID-19 CRM email best practice

A quick glance at my inbox shows Coronavirus messaging is widely open to interpretation…...

Is the medium-term plan dead?

Managers must focus on short-term tasks and long-term business purpose...

Data and the coronavirus crisis – what you need to know

Almost everything we do has been affected by Covid-19 – the way we use customer data is no exception. ...

How a crisis could create deeper agency-brand partnerships

COVID19 is changing everything in our lives, including our professional relationships....

Working as an Intern for Armadillo

Marketing Intern, Amelia Evans reflects on her time working at Armadillo....

If emails are white noise, you’re doing them wrong

Here are five ways you can bring a bit of colour and timbre to your emails....

Email copywriting in a crisis

Armadillo’s Conceptual Copywriter, Carolyn Carswell discusses how to strike a copy tone that raises a smile and people’s spirits in this time of crisis....

How to engage with customers when you can’t sell to them

In this time of crisis, effective CRM will help brands forge stronger bonds with people without any product changing hands....

Working from home: How to be productive and stay motivated

Cancelled supper event

What’s the ‘magic formula’ for innovation in Silicon Valley? ...