Encouraging existing customers to be loyal to your brand is a no-brainer. So, how do you create a strategy and a proposition today that builds customer loyalty and collects profitable...
Recently, Armadillo CEO James Ray sat down with Everybody Hates your Brand podcast host and marketing veteran, Rob Voase, to discuss life as an independent agency, where the industry is headed...
CRM has meant more than just emails and post-sales processes for some time now – brands need specialists in understanding their first-party data.
Conventional loyalty schemes can work, there’s no doubt about that. Among consumers using loyalty programmes, almost half (47%) spend more with a brand whose scheme they are a member of....