Armadillo Asks: Ella Yaldren

We want to introduce you to the people who make Armadillo tick. So grab a coffee, settle back and say hello to Ella…


Name: Ella Yaldren

Job title: Campaign Manager – McDonald’s hub

Date joined Armadillo: 15th March 2021


What’s your biggest achievement (personal or professional)?

Achieving a first-class honour’s degree in Advertising and Brand Management at Manchester Metropolitan University and then moving to London for my first full-time role in the same year.


What are some small things that make your day better? 

Having after nap cuddles with my cat Chester, making a symmetrical sandwich and looking for house plants I don’t need.


Tell us something about you that might surprise us. 

I’ve recently set up an Etsy shop called Princess Of Dark Arts where I’ve started the process of selling my artwork.

If you were stuck on a desert island, which book, film and album would you take?

If audiobooks can count I would take the Harry Potter (HP) audiobooks read by Stephen Fry which I’m currently on my 7th listen. I would have to be decisive to choose a film and album so will stick to HP.


What inspires you?

Good humans that are kind to others and the environment.


What’s the best piece of advice you’ve ever been given? 

Enjoy the small things in life as they are ultimately what makes us happy.


If you won the lottery tomorrow, what would you do? 

Catch a one-way flight to the Maldives.


What’s your favourite quote?

This too shall pass.


What’s something you’ve been meaning to try but just haven’t gotten around to it?

Judo – my mum has been telling me since I was a child that I would be a master at this at some point in my life and she is still adamant regardless of me never having taken a lesson.


What songs have you completely memorised?

Comfortably numb (including guitar solo) – Pink Floyd

Hate me – Blue October

Any Disney song


If you could turn any activity into an Olympic sport, what would you have a good chance at winning a medal for?

Lying Horizontally


In another life, I’m pretty sure I was a… 

House cat

If you were a superhero, what would your superpower be?

Telekinesis or Power of the elements


What is your favourite word in the English language, and why?

Gopping – Makes me laugh


What did you want to be when you were a child? 

Mermaid, but to be honest I still do.


Describe what you do in 10 words or less

Deliver marketing campaigns for McDonald’s using Adobe Campaign.


How would you describe what Armadillo does?

Marketing agency with a wide range of specialities.


What are the three best things about working at Armadillo?

People – Everyone is incredibly welcoming

Clients – Clientele is very impressive

Atmosphere – Super friendly and professional atmosphere


What do you like most about your job?

Influencing someone’s decision without them realising it.