Armadillo invites customers to discover Hotel Chocolat’s “Too Good To Hide” Easter campaign through engaging, interactive CRM, designed to drive incremental purchases. 

We partnered up with Hotel Chocolat to deliver a highly engaging, interactive email, designed to drive incremental purchases, amplify their Easter campaign, and bring their ‘Too Good To Hide’ creative proposition to life. 

Traditional Easter egg hunts involve hidden treats, but not at Hotel Chocolat. Their exquisite eggs are simply ‘Too Good to Hide’. This isn’t just a tagline; it’s a core differentiator that makes their products stand out. 

From their signature Extra-Thick Eggs to the luxurious Ostrich Eggs, we had a wide range of exceptional products to put in the limelight. We set out to create a mini-discovery into the world of Hotel Chocolat, mirroring the enticing in-store experience of browsing their Easter selection. 

The campaign email incorporated sophisticated animation and interactivity, inviting customers to delve into Hotel Chocolat’s hero products and the diverse flavours within. Interactive hotspots revealed the details that define each egg, from the chocolates nestled inside to the premium ingredients and distinctive packaging that showcase their exceptional quality. 

The campaign ensured that Hotel Chocolat stood out from the competition, showcased the unique luxury and quality of their chocolates, and enticed customers to explore and ultimately purchase.