Fixed Term Contract
This is a fantastic opportunity for an experienced CRM Manager to thrive in a 12 month seconded role to McDonald’s, initially with the Digital team.
It’s an exciting time to join as we are working together to demonstrate the value of the CRM channel to the business and the potential to use it to help McDonald’s deliver even better experiences to its customers in the future.
The purpose of this role is to support in delivering and implementing new CRM capability, programmes and technology. From understanding the marketing and customer objectives, connecting these to our CRM technology and helping to bring them to market. It is a key role in supporting the Senior CRM Manager deliver the strategy. It will involve deploying new communication channels into the CRM mix, new capability in those communications and growing the customer base through new data opportunities – all in a way that enhances the experience of customers and delivers business value. In addition, it will have some responsibility in launching CRM capability in a new market and driving adoption and usage of digital McCafe loyalty on the My McDonald’s app.
The successful candidate will understand the customer and business opportunities offered by CRM and have demonstrable experience of having delivered these in the past. They will have a strong understanding of CRM technology (including Adobe Campaign) and data principles and how these can be deployed to build new campaigns. Strong organisational and stakeholder management skills are required to hold people accountable and ultimately mean that we deploy things flawlessly to the customer.
In return, they will have the opportunity to take a significant role in the CRM evolution of one the most iconic brands on the planet. Doing interesting work in a great environment – within an organisation that has been investing in CRM and Digital and sees it as a key driver of future growth.
In addition to having the support of the Armadillo team based in Bristol, you would be working in amongst McDonald’s Marketing and Digital teams.
This is a great opportunity to learn and grow in role, so we expect that responsibilities will develop over the secondment as the individual does.
Please send us your details and your portfolio or CV to firstname.lastname@example.org.
As well as the benefits you would expect, including contributory pension, cycle to work scheme and plenty of social events, at Armadillo you will also enjoy:
Armadillo is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.