Job Type
Fixed Term Contract




This is a fantastic opportunity for an experienced CRM Manager to thrive in a 12 month seconded role to McDonald’s, initially with the Digital team.

It’s an exciting time to join as we are working together to demonstrate the value of the CRM channel to the business and the potential to use it to help McDonald’s deliver even better experiences to its customers in the future.

The purpose of this role is to support in delivering and implementing new CRM capability, programmes and technology.  From understanding the marketing and customer objectives, connecting these to our CRM technology and helping to bring them to market.  It is a key role in supporting the Senior CRM Manager deliver the strategy.  It will involve deploying new communication channels into the CRM mix, new capability in those communications and growing the customer base through new data opportunities – all in a way that enhances the experience of customers and delivers business value.  In addition, it will have some responsibility in launching CRM capability in a new market and driving adoption and usage of digital McCafe loyalty on the My McDonald’s app.

The successful candidate will understand the customer and business opportunities offered by CRM and have demonstrable experience of having delivered these in the past.  They will have a strong understanding of CRM technology (including Adobe Campaign) and data principles and how these can be deployed to build new campaigns.  Strong organisational and stakeholder management skills are required to hold people accountable and ultimately mean that we deploy things flawlessly to the customer.

In return, they will have the opportunity to take a significant role in the CRM evolution of one the most iconic brands on the planet.  Doing interesting work in a great environment – within an organisation that has been investing in CRM and Digital and sees it as a key driver of future growth.

In addition to having the support of the Armadillo team based in Bristol, you would be working in amongst McDonald’s Marketing and Digital teams.

Key Responsibilities

  • Own and manage the successful deployment and integration of new CRM technology and capability, keeping McDonald’s customers at the heart of decision making. For example, new communication channels (in-app); new capability and new data opportunities.
  • Be the subject matter expert in the McDonald’s CRM and digital technology stack and how it can be deployed for new campaigns that achieve new customer and business goals.
  • Manage the process for requesting new events and attributes to be built into our CRM tool (Adobe Campaign) to deliver new capability and campagns..
  • Provide direction to the CRM agency to ensure flawless execution.
  • Manage elements of the digital McCafe loyalty programme to drive KPIs.
  • Manage the implementation and integration of a new Global CRM Analytics hub and data models.
  • Drive momentum on the usage of first party data to aid media targeting.
  • Work as part of a team to deliver CRM and digital capability to a new market.
  • Oversee the implementation and evolution of a new CRM reporting suite.
  • Review programme and database KPIs and drive measurable improvements. Come up with digestible ways to share insights with key stakeholder groups.

This is a great opportunity to learn and grow in role, so we expect that responsibilities will develop over the secondment as the individual does.

Specific skills and experience


  • A minimum of 4 years’ experience in a CRM Manager (or equivalent) role. Within this time you should have held accountability for understanding business and customer goals and using CRM technology to bring new initiatives to market.
  • Strong understanding and experience of CRM technology (including Adobe Campaign) and customer data systems.
  • Strong understanding and experience of CRM segmentation and lifecycle principles and analytics and optimising programmes to drive measurable improvements.
  • Proven ability to build and maintain strong stakeholder relationships in a matrix organisation to drive the best outcomes.
  • Exceptional attention to detail to deliver a flawless experience to our customers.
  • A self-starter with a bias for action and desire to own and improve projects and campaigns.
  • Strong and proven organisational skills.
  • Experience of CRM reporting and analytics with the ability to draw insights and inform campaign strategy and improvements.
  • Strong commercial focus.


  • Experience of working on a customer facing mobile app.
  • Experience of working on digital customer journeys / user experience projects.


Please send us your details and your portfolio or CV to


As well as the benefits you would expect, including contributory pension, cycle to work scheme and plenty of social events, at Armadillo you will also enjoy:

  • Flexible working
  • 25 days’ annual leave, a day off on your birthday and Summer and Christmas hours in June, July, August and December

Armadillo is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.