£ Depending on experience
The CRM Campaign Manager is responsible for the effective delivery of Cunard’s CRM campaigns with a view to strengthening guest relationships, increasing customer loyalty and growing customer lifetime value (CLTV).
The role will be administered through Armadillo, Cunard’s retained CRM marketing agency, and be based at Cunard’s offices in Southampton reporting to Cunard’s Senior CRM Manager.
Using customer insight, KPIs, your excellent direct to consumer communication experience and with the support of your team, you will lead our CRM campaign strategy, aligned with our broader business campaign cycle.
While you will be accountable for Direct Mail and Email channels, you will think Omnichannel and together with the rest of the CRM team will consider the full customer journey and the impact/role each channel has at different stages of the conversion journey ensuring a seamless experience.
As well as the planning, you and your team will be responsible for the implementation and delivery of campaigns including: working with the internal design studio and external design resources on creative concepting, planning comms frequency/content, data selections and promo set-up.
The work going through the CRM team is fast paced so you will be expected to roll up your sleeves and get involved in delivery too, to achieve the desired outcomes.
Essential Education, Qualifications and Training
Desirable Education, Qualifications and Training
The candidate who will succeed and excel in this role, will naturally:
Please send us your details and your portfolio or CV to email@example.com.