How on earth can an email look good when you can't see the pictures?

That was the challenge we faced when producing a Walt Disney World campaign to support the release of the film The Incredibles.

With as many as 43% of people potentially viewing the message with images switched off, we knew we needed to offer something extra.

The Solution

Hidden pixel art. Almost more exciting than the genuine article – our creative development team used pixel representations to mimic images from the film, encouraging people to guess which character they were looking at.

Our innovative approach has since been shown around the world to demonstrate best practice within our industry.