Author Archives for Carolyn Carswell

Heads together, miles apart: concepting remotely

November 17, 2020 11:23 am Published by Carolyn Carswell Comments Off

When home working began during the first lockdown back in March, Carolyn was worried that the easy, energetic creativity that came with face-to-face concepting would be lost.

Email copywriting in a crisis

April 7, 2020 1:24 pm Published by Carolyn Carswell Leave your thoughts

Armadillo’s Conceptual Copywriter, Carolyn Carswell discusses how to strike a copy tone that raises a smile and people’s spirits in this time of crisis.